Editorial : "If this book could stand in front of a class and talk, I'd be out of a job." (Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College)
"Invaluable advice." (Creative Review )
"Sound advice for advertising creatives." (Communication Arts)
"The book supports our school's philosophy: have a great concept before you run to the computer." (Maria Scileppi, Associate Director, Chicago Portfolio School)
The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School
| Title | : | The Advertising Concept Book: Think Now, Design Later. Pete Barry |
| Author | : | |
| Rating | : | 4.74 (278 Votes) |
| Asin | : | 0500516235 |
| Format Type | : | Hardcover |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2012-05-01 |
| Genre | : |
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.This edition includes a substantially revised and expanded chapter on interactive advertising. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.
A must for any vintage racing buff.. I used Google Earth (so cool!!!) to follow the Missouri River into the Rockies, across the mountains, finally to the Columbia to the Pacific and then back. In the hallway he meets a strange man. My son has always loved learning about dinosaurs and prehistoric times so he was super excited when i showed him that i got this book. Interestingly, most of them are smiling, which is rather unusual for nineteenth century photography. A very thorough review of how to manage product development from idea generation through pre-commercialization and product launch. Here is an insight about early Michael Ruppert that you missed in the book -
My paramilitary work began with one incident and one man.
The incident was at the LA County Jail about a year before my release in 1979. Out of all the books I have read by Baby Professor, this one is my least favorite. my son loved it. The Visual QuickStart series generally does a good job of providi
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